For those who are new to SEO, it can be a lot to take in. There are so many new things to learn and a lot of different techniques and options to help in optimizing your website. It can all be very overwhelming and a bit of information overload. Let’s try and make your SEO journey a little easier by discussing 5 SEO myths everyone should know.
- Blogs are the Key to SEO Success
There is a very common misconception that blogs are absolutely key to a successful SEO venture. While blogging can be beneficial and provide a boost to your site’s SEO, there are a lot of other things that must be considered and utilized, as well, if you want to create an opportunity for SEO success. Essentially, while beneficial, blogging alone will not carry your website; you have to optimize it in other ways, too.
- You Can Pay $99 to Get on the Google Front Page
The SEO industry has more options than ever for those looking to better their content and rank higher on Google. While this is a great thing and assists businesses in finding assistance, it is a bit of a double-edged sword. Some businesses are less than reputable and offer “guaranteed” front page access on Google for less than $100. This is simply not something that can be guaranteed and is often part of a larger scam. Save your money for a team that has a realistic approach.
- All Backlinks are the Same
We’ve all seen social media accounts link tons of blog posts and content. It works, as people are on social media several times per day, on average, and are inclined to interact with the things they see on Facebook, Instagram, and other social media pages. That being said, these backlinks are actually super ineffective for SEO purposes. Google recognizes them as “no-follow” links, causing them to not count towards your overall impact as an SEO ranking site.
- SEO Professionals “Work With Google”
So, Google does not partner with anyone to do SEO. This is a fact. Sure, you can work as AdSense partners but this is something entirely different than having a contact at Google to assist you in any way with SEO and rankings. This is a myth and is sometimes used as an outright lie by businesses taking less than the ethical approach to attempting to get clients and customers for their SEO business. If someone tells you this, it is a massive red flag.
- SEO Involves Fitting as Many Keywords as Possible
This is perhaps the most common misconception about SEO work. While you should attempt to optimize with specific keywords, using a ton of keywords and just stuffing them into the article wherever you can get you flagged by Google and cause your ranking to drop. Keyword stuffing is very low-end SEO, and if you are paying a company to do SEO work, it is a sign that they are not doing a very good job.
SEO work can be tricky but understanding what is true or false can give you the ability to approach the process comfortably. Seeing through these myths is a great place to start.